The company began to expand into new frontiers of the toy industry. In 1971 LEGO begun to target young women with the benefits of furnishings and dollhouses; in 1974 this introduced it is first people figures, called Minifigures; in addition to 1979 this expanded into space with sets presenting astronaut minifigures, why not try here rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of rings elements aimed toward young girls. This era also found the creation of a management structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen enrolling in the managerial staff and working to modernize the company’s manufacturing strategies.
The 1972s also found the introduction of a system that allowed customers to pick certain stones they needed to purchase and build their own products, rather than purchase pre-made packages; this is popular with adults, as well as children. In the same decade, Lego branched away into medieval territory considering the Castle theme, and in 1980 the company added its first teach sets to its selection.
In 1989 Lego released the Pirate template, and with it numerous types of pirate boats, desert islands and treasure. This company also broadened its assortment of facial expressions, adding beards, eye bits and lipstick in addition to the typical two sight and smile. Some aged Lego coin collectors resented these kinds of changes, selecting the more straightforward faces of earlier units.
As Seglar expanded in a huge multinational corporation, it had to find ways to satisfy the needs of it is big name potential buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster shipment times. To maintain with these needs, the company started to reduce total production coming back new products by making more utilization of computerized assembly systems.